When my to-do list becomes overwhelming, I lose sight of the bigger picture and end the week feeling bad about myself for not accomplishing what I set out to do on Monday! Fortunately, a few months ago, I became involved in a weekly group meeting with colleagues I respect and admire as women and …
Communications
How Credible is Your Brand?
Do you know how credible your brand is? First, let’s discuss the meaning of “credibility.” According to the Oxford Dictionary, credibility is defined as the quality of being trusted and believed in. Trust is the foundation of any good relationship. According to a recent brand study, 81% of …
Refresh Your Brand Using This Easy 3 Step Process
Summer represents a slower pace of life and an opportunity to look back at the year's first half to evaluate what worked and what didn't. When the days become less chaotic, we have the ability to be proactive instead of reactive. I find summer to be a wonderful time for reflection—this easy 3 step …