As a former marketing professional for the technology sector I often worked on developing branding and advertising campaigns for products and services so my transition into the personal branding industry was an easy one. Instead of working on campaigns for products, I now apply those same branding …
Communications
How to ace the video interview
In our tech driven society, video job interviewing is becoming the preferred method of determining who gets past the first stage of the interview process and who doesn't. Why? Because it enables organizations to conduct multiple pre-screening interviews in a cost effective manner. Video …
Conference Call Etiquette
In today’s global workplace conference calls are how we do business. It happens all day long every day with little efficiency and effectiveness. I often wonder how much more we could accomplish if we limited the number of conference calls. However, since most companies have global offices our …