For many people, summer represents a slower pace of life and an opportunity to look back at the first half of the year to evaluate what worked and what didn’t. When the days become less chaotic, we have the ability to be proactive instead of reactive. I know that to be true for myself.
I find summer to be a wonderful time for reflection, and if you feel this way too, I have an easy process to help you refresh your personal brand with confidence and clarity.
Personal branding isn’t about coming up with a few adjectives that you want others to associate with you. Personal branding is a process, and it entails digging deep to determine who you are, who you’re not, what you stand for, and so many other wonderful revelations. Taking a step back to evaluate and take inventory of these critical elements is key in uncovering what already exists in you; your brand. Being introspective is just one way to evaluate your true self, but it’s important to garner feedback from those who know you in order to better understand how you are perceived and determine whether or not it differs from how you present yourself in the world.
Just like we declutter or reorganize home or business spaces, it’s important we apply the same process to how we hone our personal brand. Once we have gone through the valuation process, we now have a clearer vision of our authentic self — which means we can eliminate anything that no longer supports or reinforces our brand. By doing this you’re able to make room for new opportunities.
Eliminating anything that no longer works for your brand is really quite invigorating. You will have a fresh perspective on everything from how and where you communicate, which industry associations to belong to, who should be in your professional network, and even wardrobe selections. This renewed sense of self and clarity helps you to elevate your brand to those who need to know you.
Whether you’re just starting out on your career journey or you’re a seasoned professional, a personal brand will be your best asset. Understanding who you are and how to position yourself to confidently explore new opportunities will serve you well in the long run.
If you need help uncovering your personal brand and leveraging it for career advancement, check out my top requested programs here:Customized Personal Branding Programs