• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

JMP Branding

  • About Jacquie
  • For Organizations + Nonprofits
  • For Individuals
  • Branding Blog
  • Contact

Refresh Your Brand Using This Easy 3 Step Process

May 18, 2022 By Jacquie Peros Leave a Comment

Personal Brand StrategySummer represents a slower pace of life and an opportunity to look back at the year’s first half to evaluate what worked and what didn’t. When the days become less chaotic, we have the ability to be proactive instead of reactive.

I find summer to be a wonderful time for reflection—this easy 3 step process will help you refresh your personal brand with confidence and clarity.

The Easy 3-Step Process 

1. Evaluate Your Brand 

Personal branding isn’t about creating a few adjectives you want others to associate with you. Personal branding is a process that entails digging deep to determine who you are, who you’re not, what you stand for, and so many other wonderful revelations. Taking a step back to evaluate and take inventory of these critical elements is key to uncovering what already exists in you; your brand. Being introspective is just one way to evaluate your true self, but it’s important to garner feedback from those who know you in order to understand better how you are perceived and determine whether or not it differs from how you present yourself in the world.

2. Eliminate What No Longer Serves Your Brand 

Just like we declutter or reorganize home or business spaces, it’s important we apply the same process to how we hone our personal brand. Once we have gone through the valuation process, we now have a clearer vision of our authentic self — which means we can eliminate anything that no longer supports or reinforces our brand. By doing this, you’re able to make room for new opportunities.

3. Elevate Your Brand to Your Audience 

Eliminating anything that no longer works for your brand is really quite invigorating. You will have a fresh perspective on everything from how and where you communicate, which industry associations to belong to, who should be in your professional network, and even wardrobe selections. This renewed sense of self and clarity helps you to elevate your brand to those who need to know you.

Whether you’re just starting out on your career journey or you’re a seasoned professional, a personal brand will be your best asset. Understanding who you are and how to position yourself to explore new opportunities confidently will serve you well in the long run.

If you need help uncovering and leverage your personal brand for career advancement, check out my top requested programs here: Customized Personal Branding Programs.

Get the latest career branding news here: 

For more information on personal branding tips and career-related things, sign up for my monthly newsletter here! 

Social Media: 

LinkedIn https://www.linkedin.com/in/jacquelineperos/

Instagram – https://www.instagram.com/jmpbranding/

Youtube – https://www.youtube.com/@careerexpertsgroup

Filed Under: Communications, Personal Branding, Tech Career Tips Tagged With: #buildingyourbrand, #Buildyourbrand, #careeradvancement, #personalbranding #career #tips #onlinebrand #careerdevelopment

Previous Post: « 5 Tips to Get and Keep the Job You Want
Next Post: Career Tips for the New Hybrid Workplace »

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

About Jacquie Peros

About jacquie Peros Read my personal story and why I chose to shift my focus to inspire women to know and communicate their value in the workplace. Read Full Story

Insider Tips Form

Eight Insider Tips Learn how to boost your confidence and own your career journey

Jacquie empowers the women of Grace Institute and enriches the organization's work in countless ways. Her career workshops were the perfect blend of inspiration and action, leaving the women in our training program more prepared and confident for their upcoming job interviews.

Jessica James
Former Director of Development for Grace Institute

A most relatable and engaging communicator, Jacqueline Peros has that unique ability to take her own experience and convey the importance of building a personal brand. A master certified brand expert, her presentations have been conceived with care and deliver maximum impact. Peros connects with her audience from college students to C-suite executives and everyone in-between.

J. Max Robins
President & Executive Director Center for Communication

I've had the good fortune to attend many of Jacquie's workshops over the last decade, and our students at the Grace Institute have used the tools they have learned from Jacquie when returning to the workforce and strengthening their personal brands.

Jacquie is able to combine critical information necessary for a no-nonsense approach to branding with a professional, engaging, and entertaining style.

Jolene Varley Handy
Former Sr. Director of Strategic Partnerships for Grace Institute

Jacquie Peros has the knowledge and ability to put her clients at ease, and that’s important. She builds trusting relationships so that she can focus on what her clients REALLY needs. More crucially, she is able to empower women from under privileged backgrounds by connecting them with the relevant work opportunities. She speaks their language and believes fervently that her clients ‘matter’.

Sue Donnelly
AICI CIP, LFIPI, FFSM Image Coach, Author, Trainer, Speaker

Footer

  • Email
  • Instagram
  • LinkedIn
  • YouTube

Copyright © 2025 JMP Branding, LLC ALL RIGHTS RESERVED.