Summer represents a slower pace of life and an opportunity to look back at the year’s first half to evaluate what worked and what didn’t. When the days become less chaotic, we have the ability to be proactive instead of reactive.
I find summer to be a wonderful time for reflection—this easy 3 step process will help you refresh your personal brand with confidence and clarity.
The Easy 3-Step Process
1. Evaluate Your Brand
Personal branding isn’t about creating a few adjectives you want others to associate with you. Personal branding is a process that entails digging deep to determine who you are, who you’re not, what you stand for, and so many other wonderful revelations. Taking a step back to evaluate and take inventory of these critical elements is key to uncovering what already exists in you; your brand. Being introspective is just one way to evaluate your true self, but it’s important to garner feedback from those who know you in order to understand better how you are perceived and determine whether or not it differs from how you present yourself in the world.
2. Eliminate What No Longer Serves Your Brand
Just like we declutter or reorganize home or business spaces, it’s important we apply the same process to how we hone our personal brand. Once we have gone through the valuation process, we now have a clearer vision of our authentic self — which means we can eliminate anything that no longer supports or reinforces our brand. By doing this, you’re able to make room for new opportunities.
3. Elevate Your Brand to Your Audience
Eliminating anything that no longer works for your brand is really quite invigorating. You will have a fresh perspective on everything from how and where you communicate, which industry associations to belong to, who should be in your professional network, and even wardrobe selections. This renewed sense of self and clarity helps you to elevate your brand to those who need to know you.
Whether you’re just starting out on your career journey or you’re a seasoned professional, a personal brand will be your best asset. Understanding who you are and how to position yourself to explore new opportunities confidently will serve you well in the long run.
If you need help uncovering and leverage your personal brand for career advancement, check out my top requested programs here: Customized Personal Branding Programs.
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