Whether you’re a seasoned professional or just starting out in your career, the hybrid work model is here to stay. As a result of this new workplace trend, organizations and employees need to learn how to make it a mutually beneficial situation.
How can employees build their brand successfully while leveraging this new hybrid model for career success?
- Understand the hybrid policy.
It’s important to understand the company’s remote policy so expectations are mutually met. For example, how many days can you work remotely vs. being in the office? Will you have access to a mentor/sponsor in-person or just remotely? While working from home, do you need specific tech resources to perform your job in a productive and efficient manner?
- Build and nurture your professional network.
Follow these steps to strategically develop a network that will support you in your hybrid setting:
- Take inventory of your network – who can help you achieve your career goals? 2) Perform a gap analysis – who is missing from your network? 3) Build your network to fill those gaps 4) Continue to nurture and expand your network as your career progresses.
Nurturing your network includes keeping in touch regularly with them. The richer your relationships, the more likely they will tell others about you and your work.
- Put your best brand forward.
When differentiating yourself in the job market, remember that companies want to know what you’ve learned: your skills, areas of expertise, superpowers, and how your experiences have shaped you professionally. This helps them understand the value you will bring, even before you land the interview. Consistently convey your brand value across your social media platforms.
- Communicate your brand with impact.
Take notice of the powerful effect that tone of voice can have. When you speak in a strong tone of voice, listeners interpret this as enthusiasm and confidence. The same words said in a hesitant tone can express a lack of interest or uncertainty. When communicating your brand value and accomplishments, make sure to project confidence and excitement.
- Style your brand inside and outside of the office.
Research shows that people form impressions of you within 7 seconds of meeting you. Projecting a favorable and memorable first impression provides credibility and visibility for your brand – and the perceived value you can present to your employer. Everything from your clothing to your professional network visually represents who you are. Style your personal brand to reflect who you are in person as well as in the digital world.
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