I recently interviewed my esteemed colleague, Susan Chritton about how she uses positive psychology, personal branding, and reframing to address the stress of career and life transitions. In times of stress or job rejection, a positive outlook is important. However, Chritton emphasized that positive psychology is not about faking positivity. It’s about first acknowledging your emotions and then using a tool like reframing to help interpret your experience in more positive and productive ways.
The importance of personal branding
Chritton said personal branding is another key to staying engaged. “We know that marketing and branding work in the job search. Having clarity and articulating your value help you stay focused to find the right opportunities in the marketplace.”
To stay motivated after a setback, Chritton stressed the importance of knowing what you’d like to do, staying focused, and making it happen. “It is being bold, working your network, looking for opportunities even when there are none, and not being afraid to invent something or create it yourself. You always have value. It’s just a matter of finding the right place for it.”
Reframing and mind-shift strategies
Chritton described unique ways she has dealt with career burnout and focused on her own self-care. “I think it’s important not to be so singularly focused that work is the only thing you have in your life. I love art. I love projects. Last fall, I became a beekeeper, and I had a lot to learn. From the career-burnout standpoint, I had this new hobby and I had to connect with new people, learn new things, and participate in a way that I hadn’t before. Having other interests shifts your focus and really helps your mood/mindset.”
I ended the interview by asking for Chritton’s favorite quote: “It’s from a fortune cookie many years ago: Life is a priceless gift. Do not vegetate.
”Life is a priceless gift. Do not vegetate.”
View the full video interview with Susan Chritton here for more about her views on positive psychology, reframing, and personal branding, as well as her favorite inspirational resources.
If you want more information on how personal branding can advance your career, check out my curated programs here!
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