• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

JMP Branding

  • About Jacquie
  • For Organizations + Nonprofits
  • For Individuals
  • Articles
  • Contact

How Credible is Your Brand?

May 8, 2023 By Jacquie Peros Leave a Comment

Establish Credibility
Photo by Andrey Oskirko

Do you know how credible your brand is? First, let’s discuss the meaning of “credibility.”  According to the Oxford Dictionary, credibility is defined as the quality of being trusted and believed in.

Trust is the foundation of any good relationship. According to a recent brand study, 81% of consumers need to trust a brand to consider buying it.  You are a brand, so conveying credibility is important to your career success. If an employer Googles you, what will they see? Will your digital footprint convey a trustworthy and believable brand? If you show up in person, will that brand align with your digital brand? In reality, there shouldn’t be a distinction between the two.

Here are a few tips to ensure your personal brand is credible:

You Need Social Proof – Your first meeting with people will most likely be online, so ensure your digital footprint is curated with thought leadership materials that align with your brand.  Your credibility may be questioned if you want to be considered an expert in your respective industry, but none of your social media content conveys this.

Seek Out Referrals / Testimonials – Wyzowl’s Testimonials Statistics 2020 states that 9 out of 10 people say they trust what a customer says about a business more than what that business says about itself.   Garnering positive testimonials and validation from outside sources is one of the best ways to bolster your credibility. Don’t hesitate to ask someone for a testimonial if they communicate their appreciation for your work.

Develop Great Communication Skills – Mastering verbal and non-verbal communication skills are critical to achieving career success and fulfillment. These skills also are needed to establish trust and credibility with your audience.

  • When communicating your expertise, consider your nonverbal cues, such as tone of voice, pitch, eye movements, facial expressions, gestures, handshakes, wardrobe, etc. These nonverbal cues can either reinforce our verbal message or detract/distract from it.
  • Communicate with clarity – be clear in your messaging and use it consistently in everything you do and say.

Take time to digitally assess yourself to determine whether you project a credible brand. Check out my Digital Dress Code™ program here to learn how to do a digital assessment. 

Get the latest career branding news here: 

For more information on personal branding tips and career-related things, sign up for my monthly newsletter here! 

Social Media: 

LinkedIn https://www.linkedin.com/in/jacquelineperos/

Instagram – https://www.instagram.com/jmpbranding/

Youtube – https://www.youtube.com/@careerexpertsgroup

 

Filed Under: Career Advancement, Career Tips, Communications, Personal Branding, Tech Career Tips Tagged With: #personalbranding #career #tips #onlinebrand #careerdevelopment

Previous Post: « Personal Branding in 2023 and Beyond
Next Post: The Power of Standing Out in the Workplace: Unlocking Your Professional Potential »

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

About Jacquie Peros

About jacquie Peros Read my personal story and why I chose to shift my focus to inspire women to know and communicate their value in the workplace. Read Full Story

Insider Tips Form

Eight Insider Tips Learn how to boost your confidence and own your career journey

Jacquie empowers the women of Grace Institute and enriches the organization's work in countless ways. Her career workshops were the perfect blend of inspiration and action, leaving the women in our training program more prepared and confident for their upcoming job interviews.

Jessica James
Former Director of Development for Grace Institute

A most relatable and engaging communicator, Jacqueline Peros has that unique ability to take her own experience and convey the importance of building a personal brand. A master certified brand expert, her presentations have been conceived with care and deliver maximum impact. Peros connects with her audience from college students to C-suite executives and everyone in-between.

J. Max Robins
President & Executive Director Center for Communication

I've had the good fortune to attend many of Jacquie's workshops over the last decade, and our students at the Grace Institute have used the tools they have learned from Jacquie when returning to the workforce and strengthening their personal brands.

Jacquie is able to combine critical information necessary for a no-nonsense approach to branding with a professional, engaging, and entertaining style.

Jolene Varley Handy
Former Sr. Director of Strategic Partnerships for Grace Institute

Jacquie Peros has the knowledge and ability to put her clients at ease, and that’s important. She builds trusting relationships so that she can focus on what her clients REALLY needs. More crucially, she is able to empower women from under privileged backgrounds by connecting them with the relevant work opportunities. She speaks their language and believes fervently that her clients ‘matter’.

Sue Donnelly
AICI CIP, LFIPI, FFSM Image Coach, Author, Trainer, Speaker

Footer

  • Instagram
  • LinkedIn
  • Twitter
  • YouTube

Copyright © 2023 JMP Branding, LLC ALL RIGHTS RESERVED.