Do you know how credible your brand is? First, let’s discuss the meaning of “credibility.” According to the Oxford Dictionary, credibility is defined as the quality of being trusted and believed in.
Trust is the foundation of any good relationship. According to a recent brand study, 81% of consumers need to trust a brand to consider buying it. You are a brand, so conveying credibility is important to your career success. If an employer Googles you, what will they see? Will your digital footprint convey a trustworthy and believable brand? If you show up in person, will that brand align with your digital brand? In reality, there shouldn’t be a distinction between the two.
Here are a few tips to ensure your personal brand is credible:
You Need Social Proof – Your first meeting with people will most likely be online, so ensure your digital footprint is curated with thought leadership materials that align with your brand. Your credibility may be questioned if you want to be considered an expert in your respective industry, but none of your social media content conveys this.
Seek Out Referrals / Testimonials – Wyzowl’s Testimonials Statistics 2020 states that 9 out of 10 people say they trust what a customer says about a business more than what that business says about itself. Garnering positive testimonials and validation from outside sources is one of the best ways to bolster your credibility. Don’t hesitate to ask someone for a testimonial if they communicate their appreciation for your work.
Develop Great Communication Skills – Mastering verbal and non-verbal communication skills are critical to achieving career success and fulfillment. These skills also are needed to establish trust and credibility with your audience.
- When communicating your expertise, consider your nonverbal cues, such as tone of voice, pitch, eye movements, facial expressions, gestures, handshakes, wardrobe, etc. These nonverbal cues can either reinforce our verbal message or detract/distract from it.
- Communicate with clarity – be clear in your messaging and use it consistently in everything you do and say.
Take time to digitally assess yourself to determine whether you project a credible brand. Check out my Digital Dress Code™ program here to learn how to do a digital assessment.
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