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Personal Branding in 2023 and Beyond

April 28, 2023 By Jacquie Peros Leave a Comment

Personal branding has become increasingly important in today’s digital age, and staying up-to-date with the latest trends and techniques is crucial to effectively market yourself and your brand. As we move further into 2023, here are some new developments and working tips for personal branding.

  1. Emphasize Video Content

Position Your BrandVideo content has been steadily growing in popularity for years, and in 2023 it is projected to account for over 80% of all internet traffic. This makes video a crucial element to incorporate into your personal branding strategy. Live streaming, short-form, and long-form video content all present great opportunities to connect with your audience more personally.

  1. Focus on Personalization

In 2023, the importance of personalization cannot be overstated. With so much online content, you must create messaging, visuals, and tone that resonate with your target audience. Personalization can help you build stronger connections with your audience and create a loyal following.

  1. Prioritize Engagement on Social Media

Social media is still an essential part of any personal branding strategy. However, in 2023, it’s important to focus on quality over quantity. Rather than trying to be present on every platform, choose the ones that are most relevant to your target audience. Additionally, actively engage with your followers by responding to comments, messages, and questions.

  1. Use AI and Automation

As technology advances, personal branding is becoming more automated. Artificial intelligence (AI) and automation can help you automate tasks such as scheduling social media posts, sending emails, and responding to messages. By embracing AI and automation, you can free up more time to focus on critical aspects of your personal branding strategy.

  1. Continuous Learning and Evolution

Personal branding is an ongoing process. To stay ahead of the curve, continuously learn and evolve your personal branding strategy. Attend conferences, read industry blogs, and stay up-to-date with the latest trends and techniques. This way, you can ensure that your personal branding strategy remains relevant and effective in 2023 and beyond.

Personal branding is an essential component of building a successful career. You can create a strong personal brand that resonates with your target audience by focusing on video content, personalization, social media engagement, AI, and automation, and continuously learning and evolving your strategy. Stay confident and keep working hard towards building an authentic and compelling personal brand.

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Filed Under: Career Advancement, Career Development, Personal Branding, Tech Career Tips Tagged With: #buildingyourbrand, #personalbranding #career #tips #onlinebrand #careerdevelopment, #personalbranding #change #professionalgrowth

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About Jacquie Peros

About jacquie Peros Read my personal story and why I chose to shift my focus to inspire women to know and communicate their value in the workplace. Read Full Story

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Jacquie empowers the women of Grace Institute and enriches the organization's work in countless ways. Her career workshops were the perfect blend of inspiration and action, leaving the women in our training program more prepared and confident for their upcoming job interviews.

Jessica James
Former Director of Development for Grace Institute

A most relatable and engaging communicator, Jacqueline Peros has that unique ability to take her own experience and convey the importance of building a personal brand. A master certified brand expert, her presentations have been conceived with care and deliver maximum impact. Peros connects with her audience from college students to C-suite executives and everyone in-between.

J. Max Robins
President & Executive Director Center for Communication

I've had the good fortune to attend many of Jacquie's workshops over the last decade, and our students at the Grace Institute have used the tools they have learned from Jacquie when returning to the workforce and strengthening their personal brands.

Jacquie is able to combine critical information necessary for a no-nonsense approach to branding with a professional, engaging, and entertaining style.

Jolene Varley Handy
Former Sr. Director of Strategic Partnerships for Grace Institute

Jacquie Peros has the knowledge and ability to put her clients at ease, and that’s important. She builds trusting relationships so that she can focus on what her clients REALLY needs. More crucially, she is able to empower women from under privileged backgrounds by connecting them with the relevant work opportunities. She speaks their language and believes fervently that her clients ‘matter’.

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