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Gain More Brand Visibility This Week

January 15, 2022 By Jacquie Peros Leave a Comment

woman at desk

When my to-do list becomes overwhelming, I lose sight of the bigger picture and end the week feeling bad about myself for not accomplishing what I set out to do on Monday!

Fortunately, a few months ago, I became involved in a weekly group meeting with colleagues I respect and admire as women and business owners.  The beauty of this 1-hour call is that we articulate our goals for the following week and identify what action steps we will implement in order to achieve them.  This simple concept has worked wonders for all of us.

As a result of our group meetings, I’ve adapted a few Monday morning strategies that help me to step away from the checklist mindset and into the growth mindset.  It has helped me gain more visibility for my personal brand because I’m stepping away from the “invisible labor” (tasks that don’t position or voice one’s value).

Before the week gets away from you, here are three tips to help you gain more visibility for your personal brand:

How to Set Goals to Achieve Brand Visibility
I typically write out my yearly goals in January and then keep them visible so they act as a reminder to me when evaluating opportunities. However, it’s easy to get distracted by what we think is a more immediate need at the moment.  To keep me on track (and not get distracted), I revisit my goals every Sunday night and write down a goal I’m going to focus on for the week.  This helps me to stay on track and minimize daily distractions.

Get Comfortable With Self-Promotion to Increase Visibility
It isn’t bragging if it’s based on facts!  Don’t keep your achievements a secret.  Write down one accomplishment you are proud of, and be sure to communicate it to your audience.

Show Up and Be Seen For Your Network. 
The most important part of your personal brand identity is your network!  Ensure you nurture your network by reading, commenting, or liking their posts.  It goes a long way in building relationships, so be sure to choose 5 connections each week and show your support!

It’s still early in the week, so try these three strategies and let me know what type of results you were able to see in a week

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Filed Under: Career Development, Communications, Networking, Personal Branding, Tech Career Tips Tagged With: #brandvisibility, #buildingyourbrand, #Buildyourbrand, #careeradvancement, #personalbrand, #personalbranding #career #tips #onlinebrand #careerdevelopment

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About Jacquie Peros

About jacquie Peros Read my personal story and why I chose to shift my focus to inspire women to know and communicate their value in the workplace. Read Full Story

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Jacquie empowers the women of Grace Institute and enriches the organization's work in countless ways. Her career workshops were the perfect blend of inspiration and action, leaving the women in our training program more prepared and confident for their upcoming job interviews.

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Former Director of Development for Grace Institute

A most relatable and engaging communicator, Jacqueline Peros has that unique ability to take her own experience and convey the importance of building a personal brand. A master certified brand expert, her presentations have been conceived with care and deliver maximum impact. Peros connects with her audience from college students to C-suite executives and everyone in-between.

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I've had the good fortune to attend many of Jacquie's workshops over the last decade, and our students at the Grace Institute have used the tools they have learned from Jacquie when returning to the workforce and strengthening their personal brands.

Jacquie is able to combine critical information necessary for a no-nonsense approach to branding with a professional, engaging, and entertaining style.

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Jacquie Peros has the knowledge and ability to put her clients at ease, and that’s important. She builds trusting relationships so that she can focus on what her clients REALLY needs. More crucially, she is able to empower women from under privileged backgrounds by connecting them with the relevant work opportunities. She speaks their language and believes fervently that her clients ‘matter’.

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