As a former marketing professional for the technology sector I often worked on developing branding and advertising campaigns for products and services so my transition into the personal branding industry was an easy one. Instead of working on campaigns for products, I now apply those same branding …
How to ace the video interview
In our tech driven society, video job interviewing is becoming the preferred method of determining who gets past the first stage of the interview process and who doesn't. Why? Because it enables organizations to conduct multiple pre-screening interviews in a cost effective manner. Video …
You are the product and the packaging matters
In an arena where companies now have their choice of personnel, having a personal brand - especially one that meshes with the branding message of a company, can make all the difference about who gets hired, promoted or fired. If you leverage these marketing techniques and package yourself to …