As a former marketing professional for the technology sector I often worked on developing branding and advertising campaigns for products and services so my transition into the personal branding industry was an easy one. Instead of working on campaigns for products, I now apply those same branding …
You are the product and the packaging matters
In an arena where companies now have their choice of personnel, having a personal brand - especially one that meshes with the branding message of a company, can make all the difference about who gets hired, promoted or fired. If you leverage these marketing techniques and package yourself to …
8 email tips that will strengthen your personal brand
Much of my professional career was spent in technology marketing up until a few years ago when I decided to become a Certified Personal Branding Strategist and move into the world of branding. Having worked in a corporate environment with exposure to highly successful individuals, it gave me some …