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3 Communication Tips to Enhance Your Brand Image

October 13, 2021 By admin Leave a Comment

As a former marketing professional for the technology sector I often worked on developing branding and advertising campaigns for products and services so my transition into the personal branding industry was an easy one. Instead of working on campaigns for products, I now apply those same branding techniques to developing campaigns for my clients.

A very important part of a successful branding campaign is the ability to communicate the value a product or service offers and as an individual, you are also a brand and need to effectively communicate your value to others. It’s essential to clearly differentiate yourself amongst your peers in order to be considered and selected for promotions or new career opportunities.

Effective communication is a must have in today’s competitive job marketplace. Technology has enabled us to communicate globally in a more swift and frequent manner. I recently read on Mashable that 144.8 Billion email are sent each day.

And this WSJ article states that CEOs spend a third of their work hours in meetings. As evidenced by these statistics, the ability to communicate effectively is a key to career success. So how can you begin to hone your communication skills to a point where it will differentiate you from others? Start by communicating using the 3R’s.

1. Relevance

Always be on message and ensure your conversation is relevant to the opportunity at hand either in person or any follow up communications sent. This is especially true in your email communications; be sure that you get to the point quick and highlight key takeaways upfront.

2. Respect

Be sure to follow office protocol and always be mindful of manners. If you are in client meetings, keep the conversation professional and be aware of any cultural differences. If you are in an internal meeting, be sure to communicate your point of view in a professional manner vs. an aggressive one and be respectful of those that may differ in your opinion. If at a networking event, be inclusive of others not exclusive. If emailing a group, avoid negativity in general but also remember to never highlight a colleague’s mistake in a public forum.

3. Refinement

Having grown up on Long Island or more commonly called “Lawng Iland” I continue to work on my accent not because I’m ashamed of where I grew (its a lovely place to live) but there is a negative perception that goes a long with it that somehow I’m less educated than others who might have a more “refined” way of speaking. It’s important in your career to pay attention to your diction; the accent, the inflection, intonation and speech-sound quality. Doing so enables others to pay attention to WHAT you are saying vs. HOW you are saying it.

What are some of your effective communication tips for the technology workplace?

Filed Under: Communications, Tech Career Tips

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About Jacquie Peros

About jacquie Peros Read my personal story and why I chose to shift my focus to inspire women to know and communicate their value in the workplace. Read Full Story

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Jacquie empowers the women of Grace Institute and enriches the organization's work in countless ways. Her career workshops were the perfect blend of inspiration and action, leaving the women in our training program more prepared and confident for their upcoming job interviews.

Jessica James
Former Director of Development for Grace Institute

A most relatable and engaging communicator, Jacqueline Peros has that unique ability to take her own experience and convey the importance of building a personal brand. A master certified brand expert, her presentations have been conceived with care and deliver maximum impact. Peros connects with her audience from college students to C-suite executives and everyone in-between.

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President & Executive Director Center for Communication

I've had the good fortune to attend many of Jacquie's workshops over the last decade, and our students at the Grace Institute have used the tools they have learned from Jacquie when returning to the workforce and strengthening their personal brands.

Jacquie is able to combine critical information necessary for a no-nonsense approach to branding with a professional, engaging, and entertaining style.

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Former Sr. Director of Strategic Partnerships for Grace Institute

Jacquie Peros has the knowledge and ability to put her clients at ease, and that’s important. She builds trusting relationships so that she can focus on what her clients REALLY needs. More crucially, she is able to empower women from under privileged backgrounds by connecting them with the relevant work opportunities. She speaks their language and believes fervently that her clients ‘matter’.

Sue Donnelly
AICI CIP, LFIPI, FFSM Image Coach, Author, Trainer, Speaker

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