As a former marketing professional for the technology sector, I often worked on developing branding and advertising campaigns for products and services so my transition into the personal branding industry was an easy one. Instead of working on campaigns for products, I now apply those same branding techniques to developing campaigns for my clients.
A very important part of a successful branding campaign is the ability to communicate the value a product or service offers. As an individual, you are also a brand and need to communicate your value to others effectively. It’s essential to differentiate yourself from your peers to be considered and selected for promotions or new career opportunities.
Effective communication is a must-have in today’s competitive job marketplace. Technology has enabled us to communicate more swiftly and frequently globally. I recently read on Mashable that 144.8 Billion emails are sent each day.
And this WSJ article states that CEOs spend a third of their work hours in meetings. As evidenced by these statistics, the ability to communicate effectively is a key to career success. So how can you begin to hone your communication skills to a point where it will differentiate you from others? Start by communicating using the 3R’s.
1. Relevance
Always be on message and ensure your conversation is relevant to the opportunity at hand, either in person or in any follow-up communications sent. This is especially true in your email communications; ensure you get to the point quickly and highlight key takeaways upfront.
2. Respect
Be sure to follow office protocol and always be mindful of manners. If you are in client meetings, keep the conversation professional and be aware of any cultural differences. If you are in an internal meeting, be sure to communicate your point of view in a professional manner vs. an aggressive one and be respectful of those that may differ in your opinion. If at a networking event, be inclusive of others, not exclusive. If emailing a group, avoid negativity in general but also remember to never highlight a colleague’s mistake in a public forum.
3. Refinement
Having grown up on Long Island or more commonly called “Lawng Iland,” I continue to work on my accent not because I’m ashamed of where I grew up (it’s a lovely place to live) but because there is a negative perception that goes a long with it that somehow I’m less educated than others who might have a more “refined” way of speaking. It’s important in your career to pay attention to your diction, accent, inflection, intonation, and speech-sound quality. Doing so enables others to pay attention to WHAT you are saying vs. HOW you are saying it.
What are some of your effective communication tips for the technology workplace
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