We more often than not meet people online and impressions are formed rather quickly (within seconds). How we present ourselves online is just as important as in the real world. This article will highlight the top 5 profile mistakes that are damaging your personal brand that you might not even realize.
Great brands that elicit an emotional and positive response are those brands that consistently provide a memorable and authentic experience when you interact with them. Now think about your personal brand. Do you consistently provide a great experience with those that you interact with? Is there a disconnect between what you put out there online and who shows up in person?
Here are 5 profile mistakes you might not know you are making that could be damaging your personal brand and impacting potential career opportunities:
1. Outdated profile picture
Make sure your profile picture resembles you today and not 15 years ago! Studies who that impressions are formed within 7 seconds of meeting someone and your profile picture will be one of the first visuals a visitor will see. Projecting a favorable and memorable first impression provides credibility and visibility for your brand and helps you present a greater perceived value to your audience.
2. Lack of brand essence
When selecting your profile picture make sure it represents your authentic self/style. If you are not a fashion trendsetter but lean towards the more conservative side, select a picture that supports this visually and authentically. As I child I remember my mom always telling me “don’t try to be someone you’re not.”
3. Using too many adjectives
Please stop using “maven” “guru” “aficionado” or any other adjective that is so far-reaching your audience can’t relate! Keep it simple and make sure to include your unique value.
4. Unclear headline or summary
Don’t create a headline or summary that is confusing. For example: “writer, author, guru, speaker, change catalyst, foodie, consultant, etc.” I read this exact tagline recently and I couldn’t figure out what type of business this person was in or what his/her area of expertise really was. Great brands are known for 1 thing, not 100.
5. Inconsistent messaging
Don’t stray from your message. Stay on brand! Be sure your status updates and blog posts are consistently relevant to your area of expertise and important to your target audience.
It’s important to shape your digital brand to reflect who you are at your core. Your digital brand gives others insight into who you are. It’s the first step in building rapport and trust with those meeting you online for the first time.
If you want to leverage your personal brand for career success, check out my top requested programs here! https://www.jmpbranding.com/for-individuals/
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