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How to connect your purpose to your brand

March 15, 2023 By Jacquie Peros Leave a Comment

Connecting your purpose to your personal brandConnecting your purpose to your personal brand can be a powerful way to create alignment and clarity in your personal and professional life. Your purpose is why you exist, your unique contribution to the world, while your brand is how you show up in the world, how others perceive you, and what you stand for.

Here are some steps to help you connect your purpose to your brand:

1. First, define your purpose: Start by clarifying your purpose. What are you passionate about? What are your strengths? What impact do you want to make in the world?

2. Identify your values: Your values are the principles that guide your behavior and decision-making. Understanding your values can help you align your brand with your purpose.

3. Define your personal brand: Your brand is how you show up in the world, present yourself to others, and what you stand for. It includes your personality, skills, experience, and values.

4. Align your brand with your purpose: Look for ways to connect your brand with your purpose. For example, to empower others, you should focus on developing leadership skills, being a good communicator, and building a community of like-minded individuals.

5. Communicate your purpose through your brand: Once you have aligned your brand with your purpose, it’s important to communicate this to others. This can be done through your actions, words, and online presence.

Connecting your purpose to your personal brand can create a powerful alignment to help you achieve your goals and positively impact the world.

If you want to leverage your personal brand for career success, check out my top requested programs here! https://www.jmpbranding.com/for-individuals/

For more information on personal branding tips and career-related things, sign up for my monthly newsletter here! 

You can also connect with me on LinkedIn https://www.linkedin.com/in/jacquelineperos/

Instagram – https://www.instagram.com/jmpbranding/

Filed Under: Career Advancement, Personal Branding, Professional Growth, Tech Career Tips

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About Jacquie Peros

About jacquie Peros Read my personal story and why I chose to shift my focus to inspire women to know and communicate their value in the workplace. Read Full Story

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Jacquie empowers the women of Grace Institute and enriches the organization's work in countless ways. Her career workshops were the perfect blend of inspiration and action, leaving the women in our training program more prepared and confident for their upcoming job interviews.

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Former Director of Development for Grace Institute

A most relatable and engaging communicator, Jacqueline Peros has that unique ability to take her own experience and convey the importance of building a personal brand. A master certified brand expert, her presentations have been conceived with care and deliver maximum impact. Peros connects with her audience from college students to C-suite executives and everyone in-between.

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I've had the good fortune to attend many of Jacquie's workshops over the last decade, and our students at the Grace Institute have used the tools they have learned from Jacquie when returning to the workforce and strengthening their personal brands.

Jacquie is able to combine critical information necessary for a no-nonsense approach to branding with a professional, engaging, and entertaining style.

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Former Sr. Director of Strategic Partnerships for Grace Institute

Jacquie Peros has the knowledge and ability to put her clients at ease, and that’s important. She builds trusting relationships so that she can focus on what her clients REALLY needs. More crucially, she is able to empower women from under privileged backgrounds by connecting them with the relevant work opportunities. She speaks their language and believes fervently that her clients ‘matter’.

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