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You lost me at your profile… 5 don’ts that could be damaging your personal brand

July 22, 2021 By admin Leave a Comment

Great brands that elicit an emotional and positive response are those brands that consistently provide a memorable and authentic experience when you interact with them. Now think about your personal brand. Do you consistently provide a great experience with those that you interact with? Is there a disconnect between what you put out there online and who shows up in person?

Here are a few tips to ensure you’re online brand represents your authentic self:

1. Make sure your profile picture resembles you today and not 15 years ago!

2. On the topic of profile picture, select a picture that reflects your brand essence. If you are not a fashion trendsetter but lean towards the more conservative side, select a picture that supports this visually and authentically.

3. Please stop using “maven” “guru” “aficionado” or any other adjective that is so far reaching your audience can’t relate!  Keep it simple and be sure to include your unique value.

4. Don’t create a tagline that is confusing. For example: “writer, author, guru, speaker, change catalyst, foodie, consultant, etc.” I read this exact tagline recently and I couldn’t figure out what type of business this person was in or what his / her area of expertise really was.

5.  Don’t stray from your message. Stay on brand! Be sure your status updates and blog posts are consistently relevant to your target audience.

Do you have any don’ts you would like to share?  Would love to hear your comments!

 

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Jacquie empowers the women of Grace Institute and enriches the organization's work in countless ways. Her career workshops were the perfect blend of inspiration and action, leaving the women in our training program more prepared and confident for their upcoming job interviews.

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A most relatable and engaging communicator, Jacqueline Peros has that unique ability to take her own experience and convey the importance of building a personal brand. A master certified brand expert, her presentations have been conceived with care and deliver maximum impact. Peros connects with her audience from college students to C-suite executives and everyone in-between.

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I've had the good fortune to attend many of Jacquie's workshops over the last decade, and our students at the Grace Institute have used the tools they have learned from Jacquie when returning to the workforce and strengthening their personal brands.

Jacquie is able to combine critical information necessary for a no-nonsense approach to branding with a professional, engaging, and entertaining style.

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Jacquie Peros has the knowledge and ability to put her clients at ease, and that’s important. She builds trusting relationships so that she can focus on what her clients REALLY needs. More crucially, she is able to empower women from under privileged backgrounds by connecting them with the relevant work opportunities. She speaks their language and believes fervently that her clients ‘matter’.

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