Let's talk about great brands. When you think about notable brands and the reasons behind why they are so loved and admired, there are a few reasons; 1. they elicit an emotional and positive response and 2. they consistently provide a memorable and authentic experience when you interact with them. …
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3 Communication Tips to Enhance Your Brand Image
As a former marketing professional for the technology sector I often worked on developing branding and advertising campaigns for products and services so my transition into the personal branding industry was an easy one. Instead of working on campaigns for products, I now apply those same branding …
You are the product and the packaging matters
In an arena where companies now have their choice of personnel, having a personal brand - especially one that meshes with the branding message of a company, can make all the difference about who gets hired, promoted or fired. If you leverage these marketing techniques and package yourself to …