How is digital dress code defined?
First let me define digital dress code; this is your online presence and reputation. It’s how you express yourself online which in turn impacts your personal brand and how others perceive you.
Your digital dress encompasses everything from how you communicate via email, your linked profile, blogs you write and comment on, tweets, images you share and brands you endorse. Your digital dress code is an essential part of how others define your brand. The goal is to ensure that that brand is in fact your authentic brand interpreted correctly.
Why does your digital dress code matter?
It matters because it provides relevant visibility and credibility for your brand. The more visibility and credibility you have, the greater the perceived value you represent to your audience whomever that audience is.
We work hard to control our brand in the offline world by how we dress, where we shop, how we interact with others, invitations we accept, etc. and this needs to translate consistently and authentically to your digital brand.
4 Steps to Increase Visibility and Credibility for your Digital Dress Code:
Step 1 – Google yourself to determine a benchmark. It’s very important to manage and monitor your online brand as closely as possible because studies show that Google is the first place someone is going to research you. Do the results depict how you want to be perceived? Is there anything out there that isn’t on brand? Do you even show up? It’s important to start with a benchmark in order to craft a strategy that will improve your visibility and credibility across all online channels.
Step 2- Communicate clarity – you always communicate your unique promise of value. This is what differentiates you vs. others. You are clear about who you are and who are not. Take for example; Richard Branson founder of the Virgin Group is known for being a risk taker both personally and professionally. In almost every interview he takes, he talks about the importance of risk taking. Richard Branson is clear (and communicates as such) that he is not an idle leader.
Step 3 – Communicate consistency – your message is consistently on brand. You do not deviate from this. Your audience knows exactly who you are and what you stand for.
Step 4 – Maintain constancy – strong brands are constantly visible to their audience. If you have social media accounts it’s important to update constantly. If you open up a twitter account and don’t tweet for a month, you lose credibility and visibility with your audience.
Honing your digital brand takes focus and commitment and it’s something we have to think about on a daily basis.