Personal Branding

Personal Branding

Identify Your Value & Convert it to Success

What are your objectives as a professional woman in today’s tech world? Is it to inspire your team, get promoted, get funding or acquired, win awards?

Whatever your objective, investing time to discover and define your unique value is essential; it enables you to leverage it so that you can:

  • Build fruitful, lasting relationships
  • Make smarter, informed decisions
  • Shape your corporate culture
  • Establish and sustain credibility with colleagues and across the industry
  • Develop a positive perception of you and your brand

Jacqueline Peros, a technology marketing veteran and Certified Personal Branding Strategist, will guide you through a proven process of brand discovery, communications, and alignment.

Phase One – Personal Brand Development & Positioning

Because every brand communications initiative must be grounded in a solid understanding of your personal brand, all clients begin with Phase One. This includes:

  • Premium 360Reach Survey and interpretation of results. This gives you a brand baseline from an external perspective. You’ll learn your current reputation and make an action plan for what you will enhance and what needs to be diminished.
  • Four 60-minute branding consultations
  • Development of your Personal Brand Statement that serves as the positioning for your communications
  • 3D Branded Bio and LinkedIn Summary online profiles that create a connection with your audience
  • Discussion of the best next steps for building out your communications plan
  • BONUS: Career Distinction: Stand Out by Building Your Brand by William Arruda and Kirsten Dixson (Wiley) or Ditch, Dare, Do by William Arruda and Deb Dib

Deliverables: Personal Brand Summary, Branded Bio™ suitable for your About page, and LinkedIn Summary based on finalized bio.

Investment: $2500.00 USD

Timing: This phase typically takes 8-12 weeks.

Upon contracting for Phase One, Jacqueline will contact you to schedule your first session and send you the materials and assignments to prepare for the first meeting.

Following Phase One, most clients move forward with a custom blend of the the following services:

  • Marketing communications planning
  • Headshot and brand identity system consulting
  • Brand management retainer to ensure consistent (content and frequency) communications across platforms
  • Image consulting

Contact Jacqueline Peros to discuss the effectiveness of your personal brand today.