4 Steps to Increase Visibility and Credibility for your Digital Dress Code

How is digital dress code defined? First let me define digital dress code; this is your online presence and reputation. It’s how you express yourself online which in turn impacts your personal brand and how others perceive you. Your digital dress encompasses everything from how you communicate via email, your linked profile, blogs you write … [Read more...]

8 email tips that will strengthen your personal brand

Much of my professional career was spent in technology marketing up until a few years ago when I decided to become a Certified Personal Branding Strategist and move into the world of branding.  Having worked in a corporate environment with exposure to highly successful  individuals, it gave me some unique insights into behavior and actions that got … [Read more...]

You lost me at your profile… 5 don’ts that could be damaging your personal brand

Great brands that elicit an emotional and positive response are those brands that consistently provide a memorable and authentic experience when you interact with them. Now think about your personal brand. Do you consistently provide a great experience with those that you interact with? Is there a disconnect between what you put out there online … [Read more...]

5 tips to get and keep the job you want

The US Labor of Statistics recently issued a statistic that predicts every American worker will change “careers” – not jobs but careers, at least three times throughout the course of his or her professional life. This statistic proves there is a new career landscape out there and we need to learn how to navigate through it. These 5 tips will help … [Read more...]

3 Communication Tips to Enhance Your Brand Image

As a former marketing professional for the technology sector, I often worked on developing branding and advertising campaigns for products and services so my transition into the image industry was an easy one. Instead of working on campaigns for products, I now apply similar marketing techniques to developing personal branding campaigns for my … [Read more...]

11 Reasons Why I Didn’t Hire You

I recently received 100+ resumes in response to a job posting at my company and I was amazed at how little applicants pay attention to important details. In case you were wondering why you didn’t get the job, here are my top reasons for why you didn’t get a call back. You attached (and sent) your college research paper instead of your … [Read more...]

How to ace the video interview and advance to the next stage

In our tech driven society, video job interviewing is becoming the preferred method of determining who gets past the first stage of the interview process. Why? Because it enables organizations to conduct multiple pre-screening interviews in a cost effective manner. So whether the organization uses Skype, HireVue or any other video platform, … [Read more...]

The Importance of Personal Space

Have you ever encountered a close talker and wondered why it makes you feel uncomfortable? Well there is a valid reason as explained by Edward T. Hall’s personal reaction bubbles and his research on this topic. I came across this bubble a few years ago and it shed light on the appropriate physical distance to hold when communicating in various … [Read more...]

Set the standard for email professionalism

Last week a CEO was catapulted into the limelight because of her “harsh”  LinkedIn  email response to a young job seeker. There has been a ton of articles written about the lack of email etiquette the CEO displayed and advice on how she should have handled it.  As a personal branding expert, I can say with 100% certainty that there are always more … [Read more...]

Where to wear Google Glass?

I feel the debate over where and when to wear Google Glass will rage on for quite some time. While technology has provided us with many comforts and conveniences in our daily lives, it has also taken away key developmental communication skills as well as good old fashioned manners. Smartphones have been around for a long time now and yet so many … [Read more...]